New Sponsor Announcement!
Unlocking the 'Inside Edge' with Thriva
When we talk about endurance, most people imagine grit, training, and sheer determination. But there’s another layer that defines true performance — the invisible one happening beneath the skin. That’s why Team gROW is thrilled to announce our partnership with Thriva, the pioneering proactive health service empowering people to understand and optimise their health from within.
Thriva’s manifesto, Living Better, For Longer, is a call to action for all of us to take charge of our health — not just to live longer, but to live well. They believe, as we do, that understanding your body’s signals is the first step toward unlocking sustained performance, resilience, and wellbeing.
Listening to the Body’s Compass
Ocean rowing is the ultimate test of endurance — physical, mental, and emotional. Over the coming months, Thriva will be helping us explore how our biology adapts through the intense training and during the crossing itself, when we’ll be rowing two hours on, two hours off, for nearly 3,000 miles.
Using Thriva’s blood testing and scanning services, we’ll be tracking key biomarkers — things like inflammation, nutrient status, metabolic health, and hormone balance — to build a vivid picture of our internal world. These insights will help us understand how our bodies respond to physical and psychological stress, how quickly we recover, and how we can fuel ourselves more intelligently to sustain performance.
Data that drives Performance
Just as GPS provides direction across the Atlantic, Thriva’s data will act as our internal navigation system. Tracking our health markers before, during, and after the race will allow us to:
Identify and correct nutritional deficiencies early, before they impact performance.
Optimise recovery strategies by monitoring inflammation and energy metabolism.
Support immune function and resilience under extreme physical demand.
Maintain hormonal balance for sustained endurance and emotional regulation.
For us, this isn’t just about athletic gains — it’s about longevity and learning. Our goal is to emerge from the Atlantic not only stronger but smarter about how our bodies work under extreme conditions.
From extreme to everyday
What’s truly powerful about Thriva’s approach is that it isn’t reserved for elite athletes. Their mission is to make proactive health accessible to everyone. Whether you’re training for a marathon, juggling work and family life, or simply trying to feel your best, tracking what’s happening “under the skin” can have life-changing effects.
By personalising health insights, Thriva enables everyday people to tailor supplements, nutrition, and lifestyle choices around their individual biology — not generic averages. This is health intelligence that empowers better decisions, sharper energy, and longer, more vibrant lives.
Thank you Thriva!
We’re hugely grateful to Thriva for their support on this journey — for helping us not only push our physical limits but deepen our understanding of what it means to thrive. Together, we want to show that proactive health isn’t just about longevity — it’s about living fully, with vitality, curiosity, and purpose.
We can’t wait to share our blood insights, discoveries, and lessons with our followers and the growing community of people who are ready to take their health into their own hands.
Follow along as Thriva helps us uncover what endurance really looks like — from the inside out.
Vicki Anstey
Vicki Anstey is a 2 x world record holder, adventurer, coach, TEDx speaker, and entrepreneur. After a decade running a successful fitness business, she turned to extreme endurance — rowing the mid-Pacific, cycling 3,000 miles across America, and completing ultra-distance foot races in the Arctic and Kenya. A UK ambassador for Inspiring Girls, Vicki is passionate about emotional endurance and empowering the next generation to thrive under pressure.